NEW YORK (AP) — Jerry Seinfeld has been responsible for more movies than you think.

Yes, he co-wrote and lent his voice to 2007’s “Bee Movie.” But before that, “Seinfeld” — where going to the movies, with or without the aid of Moviefone, was nearly as regular a destination as the coffee shop — gave birth to dozens of (fake) films. “Rochelle, Rochelle.” “Prognosis Negative.” “Sack Lunch.”

But nearly three decades after Seinfeld was, in one episode, cajoled into bootlegging “Death Blow,” he has finally made his first film. Seinfeld directed, co-wrote and stars in “Unfrosted,” a star-studded comedy about the invention of the Pop-Tart premiering May 3 on Netflix.

The film, which co-stars Melissa McCarthy, Jim Gaffigan, Hugh Grant and others, is an outlandish, “Mad Men”-inspired ‘60s-set satire in which Kellogg’s and Post Cereal are engaged in a cutthroat race to “upend America’s breakfast table.”